When you buy SEO articles for your website, the main goal is increased customer engagement. Visitors to your website are more likely to complete a desired action if your content matches their search intent. It’s no secret that content has been king online since the birth of the world wide web. Incorporating strategic search engine optimization tactics within your blog articles is a great way to increase your visibility online. Before you buy content for website publication, you must ensure the blog articles align with your brand guidelines, target audience, and search intent.
If your business needs to buy SEO articles sooner-than-later, send your content request to our team today. Whether you’re in the market to buy a blog post, or need help defining your content strategy first, our expertise is at your disposal. Otherwise, the following guide explains how to make informed decisions when purchasing articles for your site.
Guide to Buying SEO Articles, Website Content, and Blog Posts
- How to Buy SEO Articles
- When to Buy Content for Website
- Why Blog Content Strategies Are Important
- Where to Share and Syndicate Content
- Where to Buy Blog Post
How to Buy SEO Articles (and Why You Should)
The best way to rank on page one in Google organic search results is via helpful content. When you buy SEO articles for a specific product or service, you’re providing value to your customers while simultaneously affirming your brand authority. The higher your authority, the higher you’re likely to rank in search engine result pages (aka “SERPs”). Buying content from marketing agencies or content outsourcers certainly poses some risk. Discover the most important components in selecting an content writing service provider with these steps:
Identify Content Needs
While it may seem obvious, before you buy SEO articles for your site, it’s crucial to outline your content requirements. Here are some questions you should ask your team and company leaders:
- What common questions do our customers ask?
- What missing content would our readers find most valuable?
- What specific search terms do we want to focus on?
- How will purchasing articles for the website help the business, brand, or idea?
A creative consultant can assist your company in identifying its content needs.
Define Target Audience(s)
Who are your customers? You’d be surprised how often business leaders struggle to define their target audience. As businesses evolve so do their core personas. If you’re offering a few different services, then you should outline the key differentiators and call-to-actions (aka CTAs) for each. It’s important to gather feedback from both your internal team members before finalizing your target audiences. If you’d like assistance with your business strategy, such as target audience research and brand guidelines, reach out to our creative branding agency today.
Confirm Writing Guidelines
Do you know the voice of your brand? Developing your brand’s writing guidelines can be a great avenue to gaining buy-in from your stakeholders. It’s often orchestrated through breakout sessions with company leaders. If your website will be producing a lot of content, you should do your best to align with a specific writing style. You’ll want to select a style guide relevant to your industry. Some examples for online publication include:
- Associated Press (AP Style)
- Chicago Manual of Style (CMS)
- Modern Language Association (MLA)
When you buy SEO articles, ensure you’re working with experienced content writers whom are able to align with your desired tone and voice.
Research SEO Topics
Now that your writing requirement are in order, it’s time to focus on the content. Quality SEO companies, such as Content Crux, will help create comprehensive keyword strategies for your business. Researching, adjusting, and incorporating keywords is best left to the professionals. Conducting a competitor analysis is an important component when dialing-in your content strategy. It shouldn’t be necessary to research search queries before working with a service provider; however, it’s great to come with a handful of specific categories, ideas, or topics.
Content Ideas
Here are some examples you could bring to the table:
- FAQ: We get a lot of customers asking how to reset their password;
- Informational: Our customers need to better-understand how our product works;
- Transactional: We want people searching for our service offering to find our page.
Content Crux offers comprehensive SEO content services and can assist you with topic generation and keyword research. Our tools of choice are Google Keyword Planner and SEMrush Topic Research.
Calculate Project Budget
Posting frequency, length-of-content, and research requirements are all key factors in calculating your project budget. At time of writing, Content Crux recommends articles that have a word count of at least 1100 words. But length-of-content also extends beyond word count when you’re optimizing for search engines. The more content, media, and interactive your website is, the better it will rank in organic SERPs, such as Google.com. Three images, properly optimized, with alt text will add to cost of buying SEO articles. Unless your team can source, compress, upload, optimize, convert to next-gen format — and provide alt image text — you’ll want to factor this into your content budget.
Once you begin working with a content provider, their team can help finalize project costs.
Select Content Provider
It’s a no-brainer that you need to find the right service provider for your business. Like all partnerships, you want to be sure it’s a good fit before engaging in a long-term commitment. If you’re going to buy SEO articles from another company, you should be familiar with their business model, work portfolio, and public credibility. If location is the main criteria, only select a company if they have a solid public track record. Content Crux is an excellent provider of digital content creation services.
Approve Scope of Work
Many small business owners are shocked at how much a website build costs. When it comes to SEO content writing services, it’s important vocalize and discuss expectations. How many SEO articles are you buying each month? Or is this a one-time bulk order? How many words per article, how many per month, and what content inclusions (like optimized images or manual indexing requests) are you including? Many agencies, including Content Crux, offer monthly managed service agreements. These agreements a lot a set amount of hours each month for the SEO consultant(s) and article writer(s) to complete the necessary work. Partner with Content Crux to launch your SEO project today!
When to Buy Content for Website
There is no shame in outsourcing blog writing to freelance writers can help fill the gap in your service offerings. Furthermore, if you’re a small business, leveraging local SEO content writers is critical to the success of your business online. While your team may not have technical writing expertise, our team is here to fill the gap. Content Crux can assist you if you’re looking to buy content for website services, mobile apps, or other syndication solutions. Please reach out to our web design team, including professional content writers and SEO consultants.
Why Blog Content Strategies Are Important
When you buy blog posts, you’re tapping into outside writers whom can help hook your customers. Many companies undervalue their digital presence. Buying articles can help you establish greater visibly online. Search engine bots, like Google, are most interested in providing searchers with the best results possible. Providing industry information relating to your core products or services can help establish credibility (both for your customers and AI / crawlers / search engine bots. Reach out to our SEO / web design team to buy content for your website today.
Where to Share and Syndicate Content
Great, you’ve bought an SEO article and you’ve published the post on your blog. Hopefully you, or your content provider, put the proper on-page SEO inclusions in place for your new article(s). The next step is to syndicate! This means sharing your articles not only with social media platforms, but also with search engines like Bing, DuckDuckGo, and Google. The more you configure and communicate with each search engine, social network, or forum, the stronger your keyword rankings will be. Other important platforms to include in your content syndication strategy are:
- Social Media Posts
- Google My Business Posts
- Community Forums
- Email Newsletters
Get in touch with an expert SEO company to purchase articles that are ready for syndication.
Buy Blog Post: Content Crux is Where to Buy Content for Websites
It’s time to start your project! Our writers will submit an article in the form of a Word document which can be edited directly via Microsoft 365 Word online or Google Docs. If you’re requesting publication and syndication in your order, our team will implement on-page SEO rich text in your CMS and manually submit the article(s) for indexing by search bots. If you’re ready to buy content for website ranking purposes, contact us today.
Resources:
- Associated Press: The AP Stylebook
- Content Crux: Digital Content Creation Services
- Google Ads: Keyword Planner Tool
- SEMrush: Topic Research
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